Richard P. Bagozzi

Business, Management and Accounting · University of Michigan

Established · publishing since 1974

Consumer Behavior in Brand Consumption and Identification Behavioral Health and Interventions Cultural Differences and Values Social and Intergroup Psychology Digital Marketing and Social Media

Publications

515

Citations

146,689

Est. group size

—

Recurring co-author estimate

Active years

Publishing since 1974

In context

Among 233 established Business, Management and Accounting PIs within our index

Citations: 146,689cohort median 2,799

Publications / year (recent): 8.4cohort median 1.8

Typically publishes in teams of ~3 · 62% small-team papers (≤3 authors) · across 62 venues

Publication cadence

Publications per year over the last 10 years — averaging 8.4/year recently

Collaborators per year

Distinct co-authors at University of Michigan each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.

Recent publications

Benefit Mediates the Gratitude‐Morality Link and Political Ideology Moderates the Effect
Journal of Community & Applied Social Psychology · 2026
Metaverse in hospitality and tourism in the <i>International Journal of Contemporary Hospitality Management</i>: Guest Editorial
International Journal of Contemporary Hospitality Management · 2025
An Experimental Investigation of Second-Hand Clothing Consumption
Journal of Macromarketing · 2025
Unpacking healthy eating: An application of the model of goal-directed behavior
Food Quality and Preference · 2025
Positive Consumer Dispositions and How They Affect Behavior
International Marketing and Management Research · 2025
How and When Positive Actions by Agents Influence Action Tendencies in Observers: Benefits Mediate the Gratitude to Morality Link Under Dyadic Morality
Journal of Community & Applied Social Psychology · 2025
Foundations of Consumer Behavior
International Marketing and Management Research · 2025
Introduction: Consumer Behavior in the Cross-Cultural Context
International Marketing and Management Research · 2025
Bringing It All Together: Models of Consumer Behavior
International Marketing and Management Research · 2025
Evaluating Consumer Markets: Macro, Micro, and Cultural Analyses
International Marketing and Management Research · 2025
Consumers are Emotional, Too: The Role of Emotions in Consumer Behavior
International Marketing and Management Research · 2025
Negative Consumer Dispositions and How They Affect Behavior
International Marketing and Management Research · 2025
Consumer Behavior Fundamentals: Attitudes, Product Attributes, and Expectancy-Value Reactions
International Marketing and Management Research · 2025
Marketing Strategy Fundamentals in the International Context
International Marketing and Management Research · 2025
The Evolution of “Big Ideas” in Consumer Behavior
International Marketing and Management Research · 2025

Publishes in

International Marketing and Management Research×11
Psychology and Marketing×6
Journal of Business Research×6
ACR North American Advances×6
SSRN Electronic Journal×4

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 25, 2026.

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