LabCompass

Mansur Khamitov

Business, Management and Accounting · Indiana University

OpenAlex ORCID
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyBehavioral Health and InterventionsPsychology of Moral and Emotional Judgment

Publications

51

Citations

1,059

Est. group size

—

Recurring co-author estimate

Active years

13

Publishing since 2014

Research summary
AI-generated

Mansur Khamitov studies how consumers relate to brands and make purchasing decisions, with particular attention to consumer trust, brand relationships, and how people react when brands or services fail them. His work also explores marketing tactics such as loyalty rewards, personalized advertising, and how the sound of a voice can influence persuasion. Much of his research synthesizes large bodies of existing studies (meta-analyses) and runs behavioral experiments to understand consumer judgments.

Consumer trust and brand relationshipsBrand personality and moral characterCustomer service failure and recoveryLoyalty rewards and consumer choicePersuasion, advertising, and vocal tone

Publication output peaked around 2018-2020 and has since slowed to roughly two per year over the last five years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 2.0/year recently
2017: 1 publication172018: 6 publications182019: 12 publications12192020: 9 publications202021: 2 publications212022: 2 publications222023: 1 publication232024: 4 publications242025: 2 publications252026: 1 publication26
Recent publications
Publishes in
  • SSRN Electronic Journal×14
  • ACR North American Advances×9
  • Journal of the Academy of Marketing Science×4
  • Journal of Consumer Research×3
  • Developments in marketing science: proceedings of the Academy of Marketing Science×3

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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