Carolyn Yoon

Business, Management and Accounting · University of Michigan

Established · publishing since 1991

Consumer Behavior in Brand Consumption and Identification Aging and Gerontology Research Cultural Differences and Values Behavioral Health and Interventions Decision-Making and Behavioral Economics

Publications

134

Citations

5,879

Est. group size

—

Recurring co-author estimate

Active years

Publishing since 1991

In context

Among 233 established Business, Management and Accounting PIs within our index

Citations: 5,879cohort median 2,799

Publications / year (recent): 2.2cohort median 1.8

Typically publishes in teams of ~3 · 56% small-team papers (≤3 authors) · across 14 venues

Publication cadence

Publications per year over the last 10 years — averaging 2.2/year recently

Collaborators per year

Distinct co-authors at University of Michigan each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.

Recent publications

Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective
OSF Preprints (OSF Preprints) · 2026
Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective
Psychology and Marketing · 2026
The impact of affective congruence on charitable giving
Social Cognitive and Affective Neuroscience · 2025
Social and cultural influences on older consumers
Current Opinion in Psychology · 2023
The relationship between agency, communion, and neural processes associated with conforming to social influence
Personality and Individual Differences · 2023
The Relationship between Agency, Communion, and Neural Processes Associated with Conforming to Social Influence
SSRN Electronic Journal · 2023
Neural basis of consumer decision making and neuroforecasting.
American Psychological Association eBooks · 2021
Creativity and aging: Positive consequences of distraction.
Psychology and Aging · 2020
The Aging Consumer
2020
Subjective Age and Older Consumers
2020
The Influence of Creativity on Objective and Subjective Well-being in Older Adulthood
2020
Neuroforecasting Aggregate Choice in Online Dating: Predicting Aggregate Choices From Small Samples Using Neural and Behavioral Measures
ACR North American Advances · 2020
Is That an Accent I Hear? How a Digital Voice Assistant’S Accent Affects Consumer Perceptions and Intentions
ACR North American Advances · 2020
Neuroscientific Methods and Tools in Consumer Research
2019
When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers
Journal of Consumer Research · 2018

Publishes in

ACR North American Advances×5
Journal of Consumer Research×2
Current Opinion in Psychology×2
Marketing Letters×2
Social Cognitive and Affective Neuroscience×2

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 25, 2026.

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