LabCompass

Rajeev Batra

Business, Management and Accounting · University of Michigan

OpenAlex ORCID
Established · publishing since 1983Rising activity
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCultural Differences and ValuesConsumer Market Behavior and PricingMedia Influence and Health

Publications

107

Citations

18,217

Est. group size

—

Recurring co-author estimate

Active years

44

Publishing since 1983

In context
Among 233 established Business, Management and Accounting PIs within our index
Citations: 18,217cohort median 2,799
Publications / year (recent): 1.6cohort median 1.8

Typically publishes in teams of ~3 · 81% small-team papers (≤3 authors) · across 14 venues

Publication cadence
Publications per year over the last 10 years — averaging 1.6/year recently
2017: 3 publications172018: 1 publication182019: 5 publications5192020: 1 publication202021: 1 publication212022: 1 publication222023: 1 publication232024: 4 publications242025: 1 publication252026: 1 publication26
Collaborators per year
Distinct co-authors at University of Michigan each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.
2017: 0 collaborators2018: 0 collaborators2019: 3 collaborators2020: 0 collaborators2021: 0 collaborators2022: 0 collaborators2023: 0 collaborators2024: 0 collaborators2025: 0 collaborators1719212325
Recent publications
Publishes in
  • Journal of Marketing×2
  • Journal of Consumer Psychology×2
  • Journal of Marketing Research×2
  • JIBS special collections×2
  • Journal of International Business Studies×2
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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 25, 2026.

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