LabCompass

Rebecca Walker Reczek

Business, Management and Accounting · The Ohio State University

OpenAlex ORCID
Mid career · publishing since 2009
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaPsychology of Moral and Emotional JudgmentBehavioral Health and InterventionsEnvironmental Education and Sustainability

Publications

81

Citations

3,436

Est. group size

—

Recurring co-author estimate

Active years

18

Publishing since 2009

Research summary
AI-generated

Rebecca Walker Reczek studies consumer psychology, focusing on how people make decisions about ethical and sustainable consumption, gift-giving, and their responses to marketing tactics like invoking 'science' or using AI and chatbots. Her work often examines the psychological biases and social dynamics that shape everyday buying and giving behavior. This research is aimed at understanding consumers better to inform both marketing practice and public policy.

Consumer behavior and psychologySustainability and climate-conscious consumptionGift-giving and relationshipsMarketing communications and messaging effectsAI and technology in consumer experience

Publication output has been fairly steady but with some fluctuation over the last decade, dipping in certain years (e.g., 2019, 2021, 2025) while averaging about 4 papers per year over the last five years.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 4.0/year recently
2017: 9 publications9172018: 8 publications182019: 2 publications192020: 8 publications202021: 4 publications212022: 7 publications222023: 4 publications232024: 6 publications242025: 2 publications252026: 1 publication26
Recent publications
Publishes in
  • Journal of Consumer Research×6
  • ACR North American Advances×6
  • Journal of Marketing×5
  • Journal of Public Policy & Marketing×5
  • Journal of Consumer Psychology×3
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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

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