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Jiyun Kang

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2005
Consumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in BusinessDigital Marketing and Social MediaConsumer Retail Behavior StudiesCorporate Social Responsibility Reporting

Publications

93

Citations

2,949

Est. group size

~3

Recurring co-author estimate

Active years

22

Publishing since 2005

Research summary
AI-generated

Jiyun Kang's research examines consumer behavior in retail and fashion contexts, with particular focus on how emerging technologies like blockchain, NFTs, and AI influence consumer trust, decision-making, and brand perceptions. Other recurring interests include corporate social responsibility, brand crisis management, and sustainability in fashion and retail industries. Note that the bibliographic record includes some publications on unrelated topics (e.g., literature studies, plant genetics) that may reflect database aggregation issues rather than a coherent research direction.

Consumer behavior and brand perceptionBlockchain and AI applications in retail/luxury marketsCorporate social responsibility and brand crisis managementSustainability in fashion and consumer goodsDigital marketing and consumer trust

Publication output has grown over the last decade, rising from about 3-6 papers per year in 2017-2020 to a peak of 9 per year in 2024-2025.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 7.0/year recently
2017: 3 publications172018: 6 publications182019: 3 publications192020: 4 publications202021: 8 publications212022: 8 publications222023: 6 publications232024: 9 publications9242025: 9 publications9252026: 3 publications26
Recent publications
Publishes in
  • Journal of Product & Brand Management×5
  • Journal of Retailing and Consumer Services×3
  • PsycTESTS Dataset×3
  • THE JOURNAL OF HUMANITIES STUDIES×3
  • Sustainable Production and Consumption×2
Similar researchers
By research-topic overlap
  • Jiarui Li

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  • Rebecca Walker Reczek

    Business, Management and Accounting · The Ohio State University

  • Garim Lee

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  • Stephanie Q. Liu

    Business, Management and Accounting · The Ohio State University

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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