LabCompass

Jiarui Li

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2012Rising activity
Consumer Behavior in Brand Consumption and IdentificationContext-Aware Activity Recognition SystemsEnvironmental Sustainability in BusinessConsumer Retail Behavior StudiesAI in Service Interactions

Publications

14

Citations

58

Est. group size

~1

Recurring co-author estimate

Active years

15

Publishing since 2012

Research summary
AI-generated

Jiarui Li's research examines how artificial intelligence and digital technologies (such as AI-driven personalization, haptic feedback, and brain-computer interfaces) reshape consumer experiences and employee well-being, especially in luxury retail settings. Related work explores sustainable and socially responsible branding, human activity recognition using AI models, and how digital interventions can counter misinformation. The work combines marketing/consumer behavior perspectives with emerging AI and sensing technologies.

AI in retail and consumer experienceLuxury and sustainable brandingHuman-AI interaction and ethicsHuman activity recognition and sensing technologiesDigital media, misinformation, and cultural narratives

Publication output was minimal or absent before 2022 but has grown noticeably since 2023, with the most recent two years (2024-2025) showing the highest activity.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 2.4/year recently
17181920212022: 1 publication22232024: 4 publications242025: 6 publications6252026: 1 publication26
Recent publications
Publishes in
  • SSRN Electronic Journal×3
  • Journal of Retailing and Consumer Services×2
  • International Journal of Retail & Distribution Management×2
  • Journal of Product & Brand Management×1
  • Journal of service management×1
Similar researchers
By research-topic overlap
  • Jiyun Kang

    Business, Management and Accounting · Purdue University West Lafayette

  • Sharron J. Lennon

    Business, Management and Accounting · Indiana University

  • Garim Lee

    Business, Management and Accounting · Indiana University

  • Jenny G. Olson

    Business, Management and Accounting · Indiana University

  • Stephanie Q. Liu

    Business, Management and Accounting · The Ohio State University

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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