Sharron J. Lennon
Business, Management and Accounting · Indiana University
Publications
171
Citations
7,216
Est. group size
~1
Recurring co-author estimate
Active years
43
Publishing since 1982
Sharron J. Lennon studies how people relate to clothing, fashion, and shopping, including the social and psychological meanings of dress and how consumers behave online. Recent work also examines how shoppers trust and interact with new technologies such as voice assistants, artificial intelligence agents, and livestream shopping platforms. Topics range from Black Friday shopping behavior to body image, appearance, and the cultural history of dress.
Publication activity has been steady over the past decade, averaging about three papers per year with occasional busier years such as 2022 and 2024.
Generated by claude-opus-4-8 from public bibliographic data · Jul 9, 2026
Typically publishes in teams of ~3 · 77% small-team papers (≤3 authors) · across 13 venues
- Social Psychology of Dress
Bloomsbury Publishing Plc eBooks · 2024
- Black Friday shopping has moved online. Has BF misbehavior followed?
Journal of Global Fashion Marketing · 2024
- To Die For: Fashion, Friends, and Risks and Benefits of Tanning
2024
- Black Friday shopping has moved online. Has BF misbehavior followed?
2024
- Voice-based personal assistant (VPA) trust: Investigating competence and integrity
Telematics and Informatics Reports · 2024
- Exploring Black Friday Using Sentiment Analysis and Topic Modeling
2024
- Livestream shopping in the U.S.: An exploratory study
2024
- To die for: attractiveness, fashion, and health risks
Fashion and Textiles · 2023
- Gay Men’s Style
Bloomsbury Publishing Plc eBooks · 2023
- Dressed in Time
Bloomsbury Publishing Plc eBooks · 2022
- A content analysis of muscularity research, part 2: Theories used, measurement and publication outlets
Fashion Style & Popular Culture · 2022
- A content analysis of muscularity research, part 1: Research strategy and participants’ demographics
Fashion Style & Popular Culture · 2022
- Zoom and Active Learning: Oxymorons?
Breaking Boundaries · 2022
- Trust as a second-order construct: Investigating the relationship between consumers and virtual agents
Telematics and Informatics · 2022
- Understanding the Role of Cognitive and Affective Trust in Consumer-Artificial Intelligence Relationships
Innovate to Elevate · 2022
- Fashion and Textiles×7
- Bloomsbury Publishing Plc eBooks×5
- Iowa State University Digital Repository (Iowa State University)×4
- Fashion Style & Popular Culture×3
- International Journal of Service Science Management Engineering and Technology×2
- SooCheong Jang
Business, Management and Accounting · Purdue University West Lafayette
- Jenny G. Olson
Business, Management and Accounting · Indiana University
- Jiarui Li
Business, Management and Accounting · Purdue University West Lafayette
- Daniel R. Horne
Business, Management and Accounting · University of Michigan
- Jiyun Kang
Business, Management and Accounting · Purdue University West Lafayette
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Sep 1, 2026.
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