LabCompass

Ashok K. Lalwani

Business, Management and Accounting · Indiana University

OpenAlex ORCID
Established · publishing since 1998
Consumer Behavior in Brand Consumption and IdentificationCultural Differences and ValuesSocial and Intergroup PsychologyCustomer Service Quality and LoyaltyConsumer Market Behavior and Pricing

Publications

66

Citations

2,638

Est. group size

—

Recurring co-author estimate

Active years

29

Publishing since 1998

Research summary
AI-generated

Ashok K. Lalwani studies consumer behavior in marketing, with a focus on how cultural values shape the way people shop and make purchasing decisions. A central theme is 'power distance belief'—the extent to which people accept hierarchy and status differences—and how it affects choices like coupon use, price sensitivity, and brand preferences. His work also examines cultural self-construal (how people define themselves relative to others) and how resource scarcity influences perceptions of price and quality.

Power distance belief and consumer choicesCross-cultural consumer behaviorPrice, quality, and brand perceptionsCultural self-construal and identityResource scarcity and decision-making

Publication activity peaked around 2018-2020 and has slowed in recent years, averaging roughly one publication per year over the last five years with a small uptick in 2026.

Generated by claude-opus-4-8 from public bibliographic data · Jul 9, 2026

In context
Among 244 established Business, Management and Accounting PIs within our index
Citations: 2,638cohort median 2,576
h-index: 23cohort median 21
Publications / year (recent): 1.2cohort median 1.8

Typically publishes in teams of ~3 · 76% small-team papers (≤3 authors) · across 12 venues

Publication cadence
Publications per year over the last 10 years — averaging 1.2/year recently
2017: 3 publications172018: 5 publications182019: 5 publications192020: 7 publications7202021: 1 publication212022: 1 publication222023: 3 publications2324252026: 2 publications26
Collaborators per year
Distinct co-authors at Indiana University each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.
2017: 0 collaborators at the same institution2018: 0 collaborators at the same institution2019: 3 collaborators at the same institution2020: 0 collaborators at the same institution2021: 0 collaborators at the same institution2022: 0 collaborators at the same institution2023: 0 collaborators at the same institution2024: 0 collaborators at the same institution2025: 0 collaborators at the same institution1719212325
Recent publications
Publishes in
  • ACR North American Advances×6
  • Journal of Consumer Research×4
  • Journal of Business Research×4
  • Journal of Marketing×3
  • International Journal of Research in Marketing×3
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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Sep 1, 2026.

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