Daniel R. Horne
Business, Management and Accounting · University of Michigan
Established · publishing since 1990
Consumer Behavior in Brand Consumption and IdentificationPsychology of Social InfluenceCustomer Service Quality and LoyaltyPrivacy, Security, and Data ProtectionNeural and Behavioral Psychology Studies
Publications
20
Citations
1,855
Est. group size
—
Recurring co-author estimate
Active years
37
Publishing since 1990
In context
Among 233 established Business, Management and Accounting PIs within our index
Citations: 1,855p25 979 · p75 6,411 · cohort median 2,799
Publications / year (recent): 0.4p25 0.8 · p75 4 · cohort median 1.8
Typically publishes in teams of ~2 · 100% small-team papers (≤3 authors) · across 1 venues
Publication cadence
Publications per year over the last 10 years — averaging 0.4/year recently
Recent publications
Publishes in
- Journal of Consumer Affairs×1
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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 25, 2026.
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