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SooCheong Jang

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex ORCID
Established · publishing since 2000
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyCorporate Finance and GovernanceDiverse Aspects of Tourism ResearchDigital Marketing and Social Media

Publications

286

Citations

22,121

Est. group size

—

Recurring co-author estimate

Active years

27

Publishing since 2000

Research summary
AI-generated

SooCheong Jang's research examines consumer behavior and management issues in the hospitality and tourism industries, covering topics such as hotel and restaurant guest experiences, tourist decision-making, marketing strategies, and sustainability practices. Work also addresses business and operational questions like franchising, digital transformation, and destination management. This research is aimed at understanding how tourists and consumers make choices and how businesses in tourism and hospitality can respond.

Tourism and destination marketingHospitality consumer behaviorHotel and restaurant managementSustainability in tourism and consumer choicesDigital and online consumer influence (e-WOM, dark patterns, platforms)

Publication output has fluctuated over the past decade with a peak around 2018 and 2023, but has declined somewhat in the most recent years (2024-2025) compared to earlier in the decade.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 7.2/year recently
2017: 11 publications172018: 15 publications15182019: 11 publications192020: 12 publications202021: 12 publications212022: 7 publications222023: 15 publications15232024: 7 publications242025: 6 publications252026: 1 publication26
Recent publications
Publishes in
  • International Journal of Hospitality Management×30
  • International Journal of Contemporary Hospitality Management×21
  • Journal of Foodservice Business Research×5
  • Tourism Economics×5
  • Journal of Destination Marketing & Management×4
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By research-topic overlap

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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