Aradhna Krishna
Business, Management and Accounting · University of Michigan
Publications
230
Citations
9,698
Est. group size
—
Recurring co-author estimate
Active years
38
Publishing since 1989
Typically publishes in teams of ~3 · 90% small-team papers (≤3 authors) · across 25 venues
- EXPRESS: Vocal Similarity, Timbre, and Persuasion in Consumer-Spokesperson Interactions
Journal of Marketing Research · 2026
- Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
OSF Preprints (OSF Preprints) · 2026
- Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising
Journal of Advertising · 2026
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
Journal of Marketing Research · 2026
- The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
Journal of Consumer Research · 2025
- <p>The Proximity Effect in Augmented Reality (Pear)</p>
SSRN Electronic Journal · 2025
- Transformative role of digital marketing in shaping the indian economy
European Economic Letters (EEL) · 2025
- In defense of ‘surveillance pricing’: Why personalized prices could be an unexpected force for equity
2025
- Por que os preços personalizados são um risco, mas também podem ser uma ajuda inesperada para a equidade
2025
- How emotions influence mental visualization through the motivation to forget.
Emotion · 2025
- Replication Data for: Vocal Similarity, Trust, and Persuasion in Consumer-Persuader Interactions
Harvard Dataverse · 2025
- Scale Orientation Effect
OSF Preprints (OSF Preprints) · 2025
- A review of touch research in consumer psychology
Journal of Consumer Psychology · 2024
- Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging
Journal of Consumer Research · 2023
- The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task
Marketing Letters · 2023
- Journal of Consumer Psychology×14
- ACR North American Advances×12
- SSRN Electronic Journal×11
- Journal of Marketing Research×7
- Journal of Consumer Research×6
- Rajeev Batra
Business, Management and Accounting · University of Michigan
- Xiaoyan Deng
Business, Management and Accounting · The Ohio State University
- Ashok K. Lalwani
Business, Management and Accounting · Indiana University
- Sharron J. Lennon
Business, Management and Accounting · Indiana University
- Jiarui Li
Business, Management and Accounting · Purdue University West Lafayette
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 25, 2026.
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