LabCompass

Kevin Kam Fung So

Social Sciences · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2004
Digital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationDiverse Aspects of Tourism ResearchSharing Economy and Platforms

Publications

141

Citations

9,556

Est. group size

~1

Recurring co-author estimate

Active years

23

Publishing since 2004

Research summary
AI-generated

Kevin Kam Fung So studies consumer behavior and marketing within the hospitality and tourism industries, focusing on topics such as customer satisfaction and loyalty, social media engagement, digital and AI technologies (like service robots and digital human influencers) in tourism settings, and how consumers respond to sharing-economy platforms and corporate actions. His work often combines survey methods with other data sources, such as eye-tracking, to understand tourist and consumer decision-making. Note that a few unrelated publications on cancer biology and insect immunology appear in this dataset, likely due to author name overlap rather than this researcher's actual work.

Tourism and hospitality marketingConsumer behavior and customer satisfactionSocial media and digital engagement in tourismAI and technology adoption in hospitality (e.g., service robots, digital influencers)Sharing economy and sustainable consumer behavior

Publication output has been fairly steady to slightly growing over the last decade, averaging around 11-12 papers per year in the last five years with a peak of 17 in 2024.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 11.4/year recently
2017: 7 publications172018: 10 publications182019: 14 publications192020: 11 publications202021: 14 publications212022: 10 publications222023: 11 publications232024: 17 publications17242025: 14 publications252026: 5 publications26
Recent publications
Publishes in
  • International Journal of Hospitality Management×15
  • International Journal of Contemporary Hospitality Management×13
  • Journal of Hospitality & Tourism Research×8
  • Tourism Management×7
  • Journal of Travel Research×7
Similar researchers
By research-topic overlap
  • Alei Fan

    Social Sciences · Purdue University West Lafayette

  • Seonjeong Lee

    Social Sciences · Purdue University West Lafayette

  • Ran Huang

    Social Sciences · Indiana University

  • Can Lu

    Social Sciences · The Ohio State University

  • Md. Tariqul Islam

    Social Sciences · Purdue University West Lafayette

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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