LabCompass

Ran Huang

Social Sciences · Indiana University

OpenAlex ORCID
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourAI in Service Interactions

Publications

61

Citations

869

Est. group size

~1

Recurring co-author estimate

Active years

41

Publishing since 1986

Research summary
AI-generated

Ran Huang studies how consumers, citizens, and employees respond to digital services, brands, and workplace situations. Recent work covers topics such as trust in mobile government services, how online interactions between consumers shape public opinion, the persuasiveness of AI voice assistants, and advertising strategies. The publication record also includes work outside consumer behavior, including engineering-oriented studies on construction optimization and acoustics, suggesting a broad or collaborative range of topics.

Consumer behavior and brand managementDigital and social media marketingAI and voice assistants in serviceCustomer service quality and trustWorkplace behavior and organizational studies

Publication activity has been steady but uneven over the last decade, with output fluctuating year to year and averaging roughly five papers per year over the past five years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 4.6/year recently
2017: 1 publication172018: 6 publications182019: 3 publications192020: 9 publications9202021: 3 publications212022: 9 publications9222023: 3 publications232024: 6 publications242025: 4 publications252026: 1 publication26
Recent publications
Publishes in
  • Breaking Boundaries×3
  • Journal of Retailing and Consumer Services×2
  • Telematics and Informatics×2
  • International Journal of Retail & Distribution Management×2
  • Journal of Business Research×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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