Wooyong Jo
Social Sciences · Purdue University West Lafayette
Publications
20
Citations
121
Est. group size
—
Recurring co-author estimate
Active years
13
Publishing since 2014
Wooyong Jo studies marketing topics using empirical data analysis, focusing on how digital platforms, online influencers, and pricing signals shape consumer behavior. Recent work examines video games and esports, luxury and status-driven purchasing, live-streaming and influencer marketing, and how AI tools affect knowledge-sharing and skill investment. This research combines consumer behavior theory with quantitative analysis of retail, gaming, and social media data.
Publication output was sparse and irregular from 2017-2023 but has grown sharply since 2024, with the last two years showing the highest annual counts in the decade.
Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026
- Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers
Marketing Letters · 2026
- The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige
Journal of Marketing Research · 2025
- Investments in human talent in the Age of AI: the impact of ChatGPT on search volume for coding education platforms
Applied Economics Letters · 2025
- The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?
Journal of Interactive Marketing · 2025
- Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
Production and Operations Management · 2024
- A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
Marketing Letters · 2024
- How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy
International Journal of Research in Marketing · 2024
- Older adult consumers and local competition in the healthcare service
International Journal of Consumer Studies · 2024
- Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage
SSRN Electronic Journal · 2024
- Mega Influencers versus Niche Creators: An Empirical Study of Streamer Influence on Endorsed Product Usage
arXiv (Cornell University) · 2024
- Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance
International Journal of Research in Marketing · 2021
- Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry
Asia Pacific Journal of Marketing and Logistics · 2020
- The Effects of Product, Customer, Assortment Characteristics on Luxury Brand Sales: A Moderating Role of Store Types*
Journal of Channel and Retailing · 2018
- RETAILING STRATEGIES FOR RESEARCH SHOPPERS
Global Fashion Management Conference · 2017
- Linking Findings from Text Analyses to Online Sales Strategies
Journal of the Korean Operations Research and Management Science Society · 2016
- International Journal of Research in Marketing×2
- Marketing Letters×2
- The Journal of the Korea Contents Association×2
- Asia Pacific Journal of Marketing and Logistics×1
- Marketing Science×1
- Seonjeong Lee
Social Sciences · Purdue University West Lafayette
- Ran Huang
Social Sciences · Indiana University
- Beth L. Fossen
Social Sciences · Indiana University
- Lu Yan
Social Sciences · Indiana University
- Chang Ma
Social Sciences · Purdue University West Lafayette
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 20, 2026.
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