LabCompass

Beth L. Fossen

Social Sciences · Indiana University

OpenAlex ORCID
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingSocial Media and PoliticsMedia Studies and Communication

Publications

17

Citations

513

Est. group size

—

Recurring co-author estimate

Active years

10

Publishing since 2016

Research summary
AI-generated

Beth L. Fossen studies how advertising and social media interact to shape consumer and voter behavior. Much of her work uses data-driven methods to measure how television ads, online word-of-mouth, and social media activity influence outcomes like sales, engagement, and political responses. She also examines advertising strategy in areas such as ad length, product placement, and political messaging.

Advertising effectiveness (TV and digital)Social media and word-of-mouthPolitical marketing and communicationConsumer behavior and engagementCreator economy and platforms

Publication activity has been steady but modest over the past decade, averaging around one to two papers per year with occasional gap years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 1.2/year recently
2017: 2 publications17182019: 4 publications4192020: 1 publication202021: 3 publications212022: 2 publications22232024: 2 publications242025: 2 publications2526
Recent publications
Publishes in
  • Marketing Science×4
  • International Journal of Research in Marketing×2
  • Journal of the Academy of Marketing Science×1
  • Quantitative Marketing and Economics×1
  • Information Systems Research×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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