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V. Ann Paulins

Business, Management and Accounting · The Ohio State University

OpenAlex
Established · publishing since 1989
Management and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesFashion and Cultural TextilesCustomer Service Quality and Loyalty

Publications

35

Citations

355

Est. group size

~1

Recurring co-author estimate

Active years

37

Publishing since 1989

Research summary
AI-generated

V. Ann Paulins studies consumer behavior and education in the fashion and retail merchandising field, with particular attention to sustainability, ethical consumption, and how clothing and symbols (such as the 'pussyhat' worn at Women's Marches) carry social and political meaning. She also publishes on teaching methods for merchandising and business courses, including math instruction and collaborative learning with industry professionals. This work would suit students interested in the sociocultural meaning of fashion, consumer ethics, or scholarship on teaching and learning in business/retail education.

Fashion and textiles researchConsumer behavior and ethicsSustainability in fashion retailSymbolism and identity in clothing (e.g., the pussyhat)Teaching and learning in merchandising/business education

Publication output has been low and uneven over the last decade, averaging about one paper per year in the last five years, with some years having no recorded publications.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 1.0/year recently
2017: 2 publications172018: 2 publications182019: 1 publication192020: 3 publications320212022: 1 publication22232024: 2 publications242025: 2 publications2526
Recent publications
Publishes in
  • International Journal of Fashion Design Technology and Education×1
  • Fashion and Textiles×1
  • Clothing and Textiles Research Journal×1
  • Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference×1
  • Iowa State University Digital Repository (Iowa State University)×1
Similar researchers
By research-topic overlap

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

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