Brian A. Vander Schee
Business, Management and Accounting · Indiana University
Publications
59
Citations
919
Est. group size
—
Recurring co-author estimate
Active years
23
Publishing since 2004
- Using Genai in Marketing Education: Unpacking the Elevation-Exhaustion Continuum
Marketing Education Review · 2026
- Social Media Brand Attachment: Linking Social Media Usage Motivations and Brand Advocacy
Marketing Management Journal · 2025
- Using A Self-assessment Project And Instructor Self-disclosure To Support Student Personal Branding
Marketing Education Review · 2025
- Cross-Course Peer Grading Survey
PsycTESTS Dataset · 2024
- Putting Marketing Analytics on ICE (In-Class Exercises): Fostering Autonomy and Motivation to Build Self-Confidence and Belongingness
Journal for Advancement of Marketing Education · 2024
- What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?
Journal of Marketing Education · 2022
- Let’s Get Social: The Influence of Consumer Factors on Online Consumer Engagement: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science · 2022
- Using cross-course peer grading with content expertise, anonymity, and perceived justice
Active Learning in Higher Education · 2022
- Senior business consultant project: Giving advice while gaining other awareness and career competency
Journal of Education for Business · 2022
- Hybrid and Online Peer Group Grading: Adding Assessment Efficiency While Maintaining Perceived Fairness
Marketing Education Review · 2021
- MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
Marketing Education Review · 2021
- The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation
Journal of Marketing Education · 2021
- Transitioning to remote teams in principles of marketing: An exploratory psychometric assessment of team role effects on face-to-face and online team performance
Journal of Education for Business · 2021
- Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
Journal of Research in Interactive Marketing · 2020
- Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Journal of Marketing for HIGHER EDUCATION · 2016
- Marketing Education Review×4
- Journal of Marketing Education×2
- Journal of Education for Business×2
- Journal of Research in Interactive Marketing×1
- Journal of Marketing for HIGHER EDUCATION×1
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 9, 2026.
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