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Jeffrey P. Dotson

Business, Management and Accounting · The Ohio State University

OpenAlex ORCID
Mid career · publishing since 2007Rising activity
Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior Studies

Publications

35

Citations

418

Est. group size

—

Recurring co-author estimate

Active years

20

Publishing since 2007

Research summary
AI-generated

Jeffrey P. Dotson works in marketing and management, studying how consumers respond to advertising, digital marketing tactics, and pricing, and how businesses can use statistical and Bayesian methods to better understand and predict these behaviors. His recent work also explores emerging applications like AI-generated content and machine learning methods for evaluating business strategies.

Consumer behavior and advertising effectivenessDigital marketing and retargeting strategiesBayesian statistical methods in business researchApplications of AI/machine learning in marketingRetail and brand management

Publication activity dipped mid-decade but has grown steadily since 2022, reaching its highest recent output in 2024-2026.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 2.2/year recently
2017: 3 publications317182019: 1 publication192020: 1 publication20212022: 1 publication222023: 2 publications232024: 3 publications3242025: 3 publications3252026: 2 publications26
Recent publications
Publishes in
  • SSRN Electronic Journal×4
  • Journal of Interactive Marketing×2
  • Journal of Marketing Research×1
  • Journal of Retailing×1
  • Strategic Management Journal×1
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By research-topic overlap
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  • Krista J. Li

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

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