Shibo Li

Business, Management and Accounting · Indiana University

Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Digital Marketing and Social Media Digital Platforms and Economics Consumer Behavior in Brand Consumption and Identification

Publications

Citations

1,857

Est. group size

—

Recurring co-author estimate

Active years

Publishing since 2004

Research summary

AI-generated

Shibo Li studies marketing and consumer behavior, with work on how shoppers make purchase decisions in stores and online, how digital apps and goods are monetized and consumed, and related business topics such as entrepreneurship and marketing responses to events like the COVID-19 pandemic. The research combines field experiments, empirical studies of consumer choice, and modeling of online user behavior. Some publications also touch on adjacent technical and operational areas such as e-commerce supply chains and imaging methods.

Consumer purchase and retail behaviorDigital goods and app monetizationMarketing modeling and analyticsEntrepreneurship in digital industriesMarketing responses to market disruptions

Publication activity has been intermittent and appears to be slowing in recent years, averaging under one paper per year over the last five years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence

Publications per year over the last 10 years — averaging 0.8/year recently

Recent publications

Generative AI lacks the human creativity to achieve scientific discovery from scratch
Scientific Reports · 2025
Effects of store fixture shape at retail checkout: Evidence from field and online studies
Production and Operations Management · 2023
From Free to Paid: Monetizing a Non-Advertising-Based App
Journal of Marketing Research · 2022
Improving the resolution of chromosome imaging by high numerical aperture Fourier ptychography microscopy
2022
From cultural entrepreneurship to economic entrepreneurship in cultural industries: The role of digital serialization
Journal of Business Venturing · 2021
Impact of different types of in-store displays on consumer purchase behavior
Journal of Retailing · 2021
Research on the Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention
Proceedings of Business and Economic Studies · 2021
From Free to Paid: Monetizing a Non-advertising-based App
SSRN Electronic Journal · 2021
National response strategies and marketing innovations during the COVID-19 pandemic
Business Horizons · 2020
Research on Optimal Function Relationship between Inventory Management and Supply Chain Management of Large B2C E-commerce Platform Based on Ordinary Differential Equation
Dynamic Systems and Applications · 2020
COVID-19 Pandemic, National Response Strategies And Marketing Innovations
Clinical Immunolgy & Immunotherapy · 2020
Herding in the consumption and purchase of digital goods and moderators of the herding bias
Journal of the Academy of Marketing Science · 2018
Modeling Category Viewership of Web Users with Multivariate Count Models
Research Showcase @ Carnegie Mellon University (Carnegie Mellon University) · 2018
When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing
Research Showcase @ Carnegie Mellon University (Carnegie Mellon University) · 2018
An Optimization Model for Port Service Network of Refrigerated Containers Based on Transportation Time Reliability
International Journal of Engineering and Technology · 2018

Publishes in

Journal of the Academy of Marketing Science×2
Research Showcase @ Carnegie Mellon University (Carnegie Mellon University)×2
Business Horizons×1
Scientific Reports×1
Production and Operations Management×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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