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Greg M. Allenby

Business, Management and Accounting · The Ohio State University

OpenAlex ORCID
Established · publishing since 1987
Consumer Market Behavior and PricingEconomic and Environmental ValuationEconomics of Agriculture and Food MarketsCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Publications

249

Citations

11,434

Est. group size

~1

Recurring co-author estimate

Active years

39

Publishing since 1987

Research summary
AI-generated

Greg M. Allenby's research develops statistical and Bayesian methods for understanding consumer choices, preferences, and survey/text data in marketing. His work includes tools like conjoint analysis (a survey technique for measuring how consumers value different product features) and models that combine choice data with product reviews or text to better predict consumer behavior. This research supports applications in pricing, product design, and market demand analysis.

Consumer choice modeling and conjoint analysisBayesian statistical methods in marketingText and sentiment analysis for consumer insightsPricing and demand estimation modelsMarketing research methodology

Publication output has fluctuated over the last decade, with a notable dip in 2021 and 2023 followed by a rebound to 9 publications in 2025, though the 5-year average of about 4.8 papers/year is lower than the activity seen in 2017-2020.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 4.8/year recently
2017: 8 publications172018: 9 publications9182019: 6 publications192020: 9 publications920212022: 8 publications222023: 3 publications232024: 4 publications242025: 9 publications92526
Recent publications
Publishes in
  • SSRN Electronic Journal×19
  • Marketing Science×8
  • Journal of Marketing Research×3
  • Marketing Letters×3
  • Management Science×3
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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

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