LabCompass

Ceridwyn King

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2005Rising activity
Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaJob Satisfaction and Organizational BehaviorDiverse Aspects of Tourism Research

Publications

106

Citations

6,062

Est. group size

—

Recurring co-author estimate

Active years

21

Publishing since 2005

Research summary
AI-generated

Ceridwyn King studies how hospitality and service businesses build brands and manage employees and customers to strengthen loyalty and engagement. Her work covers topics like employee 'brand internalization' (how staff come to embody a company's brand), customer engagement, workforce issues such as talent retention and gig work, and emerging areas like AI in hotels and social media marketing. Much of her research is grounded in hospitality and tourism settings.

Internal branding and employee brand alignmentCustomer engagement and loyaltyHospitality workforce and talent managementService marketing and brand managementTechnology and social media in hospitality/tourism

Publication output peaked around 2019 and has been lower and relatively steady since 2021, averaging about two papers per year over the last five years.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 2.2/year recently
2017: 6 publications172018: 3 publications182019: 12 publications12192020: 5 publications202021: 2 publications212022: 1 publication222023: 3 publications232024: 4 publications242025: 3 publications2526
Recent publications
Publishes in
  • International Journal of Hospitality Management×7
  • International Journal of Contemporary Hospitality Management×6
  • Journal of service management×3
  • Journal of Hospitality & Tourism Research×3
  • PsycTESTS Dataset×3
Similar researchers
By research-topic overlap
  • Shweta Singh

    Business, Management and Accounting · Purdue University West Lafayette

  • Jay Kandampully

    Business, Management and Accounting · The Ohio State University

  • Lopo L. Rego

    Business, Management and Accounting · Indiana University

  • Muzeeb Shaik

    Business, Management and Accounting · Indiana University

  • Eugene Kim

    Business, Management and Accounting · Indiana University

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

Claim or correct this profile