LabCompass

Lopo L. Rego

Business, Management and Accounting · Indiana University

OpenAlex
Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationCorporate Finance and GovernanceConsumer Market Behavior and PricingFinancial Markets and Investment Strategies

Publications

27

Citations

5,477

Est. group size

—

Recurring co-author estimate

Active years

30

Publishing since 1996

Research summary
AI-generated

Lopo L. Rego studies marketing management with a focus on how customer-related factors such as satisfaction, loyalty, and brand strength connect to financial outcomes like firm profit and shareholder value. The work also examines how companies build brand equity and how firms and brands respond to changing market conditions. Studies often link marketing metrics to business performance.

Customer satisfaction and loyaltyBrand equity and brand valueMarketing's impact on firm profit and shareholder valueMarket share and firm growthMarketing leadership roles (e.g., chief marketing officer)

Publication activity has been modest and intermittent over the past decade, with a peak of three publications in 2021 and roughly one per year otherwise.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 0.4/year recently
17182019: 1 publication192020: 1 publication202021: 3 publications32122232024: 1 publication242025: 1 publication2526
Recent publications
Publishes in
  • Journal of the Academy of Marketing Science×3
  • Journal of Marketing×1
  • International Journal of Research in Marketing×1
  • Journal of Marketing Research×1
  • Journal of Service Research×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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