Anocha Aribarg

Business, Management and Accounting · University of Michigan

Mid career · publishing since 2002

Consumer Market Behavior and Pricing Economic and Environmental Valuation Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Decision-Making and Behavioral Economics

Publications

Citations

644

Est. group size

—

Recurring co-author estimate

Active years

Publishing since 2002

In context

Among 199 mid career Business, Management and Accounting PIs within our index

Citations: 644cohort median 697

Publications / year (recent): 1.6cohort median 2

Typically publishes in teams of ~3 · 63% small-team papers (≤3 authors) · across 10 venues

Publication cadence

Publications per year over the last 10 years — averaging 1.6/year recently

Collaborators per year

Distinct co-authors at University of Michigan each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.

Recent publications

Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2025
Search in service of choice: An agenda for comparing, extending, and integrating consumer search models
International Journal of Research in Marketing · 2025
Search in Service of Choice
2024
Marketing at Ross: 100 Years of Academic and Business Impact
Customer Needs and Solutions · 2024
Search in Service of Choice: An Agenda for Integrating Consumer Search Models
2024
Can firms benefit from integrating high-frequency survey measures with objective service quality data?
International Journal of Research in Marketing · 2023
The Moral Significance of Aesthetics in Nature Imagery
Psychological Science · 2022
Editorial: Next Steps for <i>Frontiers in Marketing Science</i>
Marketing Science · 2022
The Value of Subjective and Objective High-Frequency Service Quality Data: An Empirical Analysis
2021
The Importance of Price Beliefs in Consumer Search
Journal of Marketing Research · 2020
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Marketing Letters · 2020
Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science · 2020
Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making
SSRN Electronic Journal · 2020
Understanding the Joint Value of High-Frequency Service Metrics and Post-Purchase Perception
Deep Blue (University of Michigan) · 2020
Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
Journal of Marketing Research · 2019

Publishes in

Journal of Marketing Research×3
SSRN Electronic Journal×3
Customer Needs and Solutions×2
International Journal of Research in Marketing×2
Psychological Science×1

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 25, 2026.

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