LabCompass

Wreetabrata Kar

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex
Mid career · publishing since 2015Rising activity
Consumer Market Behavior and PricingDigital Marketing and Social MediaSocial Media and PoliticsRecommender Systems and TechniquesHate Speech and Cyberbullying Detection

Publications

21

Citations

103

Est. group size

—

Recurring co-author estimate

Active years

12

Publishing since 2015

Research summary
AI-generated

Wreetabrata Kar studies how online platforms and marketing programs shape user and customer behavior, using statistical and machine learning methods to estimate cause-and-effect relationships. Topics include content moderation, user status and reputation on online platforms, digital marketing promotions, sales force compensation, and email marketing, often analyzed with causal inference and Bayesian statistical techniques. This work sits at the intersection of marketing, operations, and applied statistics, and is aimed at understanding the effects of digital business decisions.

Online platform behavior and content moderationCausal inference methods for marketing and business dataDigital marketing and targeted promotionsSales force management and compensationUser-generated content and online reputation systems

After a gap in the late 2010s, output resumed in 2021 and grew markedly through 2022-2024, indicating a recent increase in publication activity.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 3.0/year recently
2017: 2 publications171819202021: 1 publication212022: 4 publications222023: 3 publications232024: 7 publications724252026: 1 publication26
Recent publications
Publishes in
  • SSRN Electronic Journal×10
  • Journal of the American Statistical Association×2
  • Marketing Science×1
  • Decision Support Systems×1
  • Production and Operations Management×1
Similar researchers
By research-topic overlap
  • H. Alice Li

    Business, Management and Accounting · The Ohio State University

  • Yu Jeffrey Hu

    Business, Management and Accounting · Purdue University West Lafayette

  • Siddhartha Sharma

    Business, Management and Accounting · Indiana University

  • Shibo Li

    Business, Management and Accounting · Indiana University

  • Mohammad Saifur Rahman

    Business, Management and Accounting · Purdue University West Lafayette

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

Claim or correct this profile