LabCompass

Youngwon Nam

Decision Sciences · The Ohio State University

OpenAlex ORCID
Early career · publishing since 2019Rising activity
Technology Adoption and User BehaviourFinancial Literacy, Pension, Retirement AnalysisDiverse Topics in Contemporary ResearchConsumer Perception and Purchasing BehaviorNutrition, Health and Food Behavior

Publications

27

Citations

219

Est. group size

—

Recurring co-author estimate

Active years

8

Publishing since 2019

Research summary
AI-generated

Youngwon Nam studies consumer behavior in digital and financial contexts, examining topics such as mobile payments, fintech adoption, unmanned stores, and financial decision-making among consumers in South Korea and beyond. Much of this work looks at how demographic factors like age, financial literacy, and social support shape people's use of new digital services and their financial well-being. The research often uses survey and choice-experiment methods and frequently compares consumer groups across countries or life stages.

Consumer behavior and decision-makingDigital financial services and fintech adoptionFinancial literacy and household financial well-beingRetail technology (unmanned stores, mobile/digital payments)Food and consumer purchasing behavior

Publication output has grown noticeably over the last decade, rising from little to no output in 2017-2019 to a sustained higher pace of roughly 4-7 publications per year since 2022.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 4.6/year recently
17182019: 1 publication192020: 1 publication202021: 2 publications212022: 6 publications222023: 4 publications232024: 7 publications7242025: 4 publications252026: 2 publications26
Recent publications
Publishes in
  • Journal of Consumer Studies×5
  • Journal of Family and Economic Issues×2
  • Nutrition Research and Practice×2
  • SSRN Electronic Journal×2
  • Innovation in Aging×2
Similar researchers
By research-topic overlap

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

Claim or correct this profile