Lennart Baardman

Business, Management and Accounting · University of Michigan

Mid career · publishing since 2015

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Forecasting Techniques and Applications Customer churn and segmentation Innovation Diffusion and Forecasting

Publications

Citations

206

Est. group size

Recurring co-author estimate

Active years

Publishing since 2015

In context

Among 199 mid career Business, Management and Accounting PIs within our index

Citations: 206cohort median 697

Publications / year (recent): 1.0cohort median 2

Typically publishes in teams of ~4 · 29% small-team papers (≤3 authors) · across 8 venues

Publication cadence

Publications per year over the last 10 years — averaging 1.0/year recently

Collaborators per year

Distinct co-authors at University of Michigan each year — a rough indication of whether the group around this researcher has been growing or contracting. An estimate from co-authorship, not a roster: collaborators are not necessarily lab members, and recent years can be under-counted while indexing catches up.

Recent publications

Managing Product Availability in Rental Subscriptions
SSRN Electronic Journal · 2026
The role of optimization in some recent advances in data-driven decision-making
Mathematical Programming · 2022
A Special Case of the Multiple Traveling Salesmen Problem in End-of-Aisle Picking Systems
Transportation Science · 2021
Using Business Analytics to Upgrade Sales Promotions
Management and business review. · 2021
Dynamic Creative Optimization in Online Display Advertising
SSRN Electronic Journal · 2021
Detecting Customer Trends for Optimal Promotion Targeting
Manufacturing & Service Operations Management · 2020
Learning Optimal Online Advertising Portfolios with Periodic Budgets
SSRN Electronic Journal · 2019
Analytics in promotional pricing and advertising
DSpace@MIT (Massachusetts Institute of Technology) · 2019
Leveraging Comparables for New Product Sales Forecasting
Production and Operations Management · 2018
Scheduling Promotion Vehicles to Boost Profits
Management Science · 2018
Detecting Customer Trends for Optimal Promotion Targeting
SSRN Electronic Journal · 2018
Leveraging Comparables for New Product Sales Forecasting
SSRN Electronic Journal · 2017
Pass-through Constrained Vendor Funds for Promotion Planning
SSRN Electronic Journal · 2017
Job Sequencing in a Miniload System
2016

Publishes in

SSRN Electronic Journal×9
Production and Operations Management×1
Management Science×1
Manufacturing & Service Operations Management×1
Mathematical Programming×1

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 25, 2026.

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