Laura Morgan Fischer

Laura Morgan Fischer studies how people receive and interpret warning and risk messages, spanning natural hazard alerts (tornadoes, earthquakes) and agricultural/food industry communication (climate change coverage, sustainability, vaccination decisions). Her work often uses experiments, surveys, and content analysis to examine how message design, framing, and visual presentation affect audience attention, memory, and perceived credibility. Much of the research is published in agricultural communication and hazard/risk-focused journals, suggesting a focus at the intersection of science communication, disaster preparedness, and agricultural media.

Publication output has grown over the last decade, rising from a few papers per year in 2017-2019 to a notable increase in 2024-2025.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026