Sung‐Un Yang
Social Sciences · Indiana University
Publications
70
Citations
3,818
Est. group size
~1
Recurring co-author estimate
Active years
22
Publishing since 2005
Sung-Un Yang studies public relations and strategic communication, focusing on how organizations, governments, and public figures build reputation, manage crises, and communicate with the public. Recent work examines topics such as the adoption of artificial intelligence in public relations, authenticity in organizational messaging, and dialogue between institutions and citizens. The research often draws on cases from areas like public health crises, political campaigns, and public diplomacy.
Publication activity has been steady and appears to be growing in recent years, with an uptick around 2022 and 2025.
Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026
- Shaping Public Expectations
2026
- Perceptions and adoption of AI in public relations: Innovation attributes, threats, and practical implications
Computers in Human Behavior · 2026
- Corrigendum to ‘Perceptions and adoption of AI in public relations: Innovation attributes, threats, and practical implications’ [Computers in Human Behavior 184C (2026) 109087]
Computers in Human Behavior · 2026
- Effects of Authenticity in Organizational Advocacy for Polarizing Issues
Journalism & Mass Communication Quarterly · 2024
- Endorsing public diplomacy through international sport events
2021
- Developing the scale of presidential candidate's dialogic communication (PCDC) during the 2017 presidential campaign in South Korea
Public Relations Review · 2020
- Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy
Journalism & Mass Communication Quarterly · 2018
- A good company gone bad
Journal of Communication Management · 2018
- Like, comment, and share on Facebook: How each behavior differs from the other
Public Relations Review · 2017
- Investigating the role of non-governmental organizations in new public diplomacy
Journal of Asian Pacific Communication · 2017
- Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study
Journal of Public Relations Research · 2016
- Journal of Public Relations Research×11
- Public Relations Review×3
- Journalism & Mass Communication Quarterly×3
- Journal of Communication Management×2
- Computers in Human Behavior×2
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 11, 2026.
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