LabCompass

Ilwoo Ju

Pharmacology, Toxicology and Pharmaceutics · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2003
Pharmaceutical industry and healthcareBehavioral Health and InterventionsConsumer Behavior in Brand Consumption and IdentificationMisinformation and Its ImpactsMedia Influence and Health

Publications

50

Citations

470

Est. group size

~2

Recurring co-author estimate

Active years

24

Publishing since 2003

Research summary
AI-generated

Ilwoo Ju studies how people communicate about and respond to health and consumer information, especially around vaccines, COVID-19, misinformation, and online advertising. Much of the work examines how media messages, social norms, and psychological factors like optimism or reactance shape behaviors such as vaccination decisions, mask-wearing, information-seeking, and responses to online ads. The research combines health communication theory with consumer behavior and advertising, often focusing on public health crises and digital media contexts.

Health communication and misinformation correctionCOVID-19 and vaccine-related behaviorOnline advertising and consumer reactanceSocial media and information-seeking behaviorPublic health crisis communication

Publication output has fluctuated over the past decade but shows a general increase in recent years, rising from around 2-3 papers annually before 2021 to a peak of 6-7 papers in 2021 and 2024.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 3.8/year recently
2017: 3 publications172018: 4 publications182019: 2 publications192020: 3 publications202021: 7 publications7212022: 5 publications222023: 3 publications232024: 6 publications242025: 4 publications252026: 1 publication26
Recent publications
Publishes in
  • Health Communication×9
  • Research in Social and Administrative Pharmacy×3
  • Journal of Health Communication×3
  • Value in Health×3
  • Communication Reports×2
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By research-topic overlap
  • Qiang Liu

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  • Marc A. Rodwin

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  • Sung‐Yeon Park

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  • Melissa Foster

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  • Grant E. Donnelly

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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