Changkuk Im

Changkuk Im studies how people make decisions when faced with multiple product features, choice options, or delegated tasks, drawing on behavioral economics and experimental methods. Topics include how 'decoy' options can shift consumer preferences, how people accurately (or inaccurately) judge quality across several attributes at once, and how factors like punishment and decision-making authority affect behavior in economic settings. This work is aimed at understanding real-world choice behavior, such as consumer purchasing decisions and workplace incentive structures.

Publication output has been modest and fairly steady over the last decade, averaging about one to two papers per year with no clear growth or decline.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026