LabCompass

Yuheng Hu

Social Sciences · The Ohio State University

OpenAlex ORCID
Mid career · publishing since 2005
Digital Marketing and Social MediaComplex Network Analysis TechniquesSentiment Analysis and Opinion MiningTechnology Adoption and User BehaviourSocial Media and Politics

Publications

74

Citations

2,116

Est. group size

—

Recurring co-author estimate

Active years

21

Publishing since 2005

Research summary
AI-generated

Yuheng Hu studies how people interact with social media, live streaming, and online platforms, and how businesses can use these digital channels for customer engagement, marketing, and service. Recent work also explores how new AI tools, such as large language models and generative AI, affect online knowledge-sharing, financial analysis, and customer interactions. This research sits at the intersection of information systems, data analytics, and consumer behavior online.

Social media analytics and customer engagementLive streaming and e-commerce platformsAI and large language models in business applicationsOnline reviews, ratings, and platform regulationDigital marketing and consumer behavior

Publication output has fluctuated over the last decade with a notable peak in 2021, followed by a steadier pace of roughly 4-6 papers per year in recent years.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 4.0/year recently
2017: 3 publications172018: 7 publications182019: 7 publications192020: 1 publication202021: 15 publications15212022: 4 publications222023: 4 publications232024: 6 publications242025: 6 publications2526
Recent publications
Publishes in
  • SSRN Electronic Journal×10
  • Information Systems Research×7
  • Journal of the Association for Information Systems×6
  • Proceedings of the International AAAI Conference on Web and Social Media×6
  • Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences×6
Similar researchers
By research-topic overlap

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 19, 2026.

Claim or correct this profile