LabCompass

Wooyoung Jang

Social Sciences · Indiana University

OpenAlex ORCID
Digital Games and MediaDigital Marketing and Social MediaImpact of Technology on AdolescentsTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and Identification

Publications

16

Citations

498

Est. group size

—

Recurring co-author estimate

Active years

7

Publishing since 2019

Research summary
AI-generated

Wooyoung Jang studies how people interact with digital media, marketing, and technology, including consumer behavior and the effects of technology on users. Recent work examines psychological factors such as fear of missing out and sensation-seeking in the context of online betting and sales promotions. The research sits within the social sciences, with a focus on digital consumer and sport business topics.

Digital games and mediaDigital marketing and social mediaTechnology adoption and user behaviorConsumer behavior and brandingTechnology's impact on adolescents

Publication activity has been modest and somewhat variable over the past decade, peaking around 2021 and averaging about one paper per year in recent years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 1.2/year recently
17182019: 2 publications192020: 3 publications202021: 5 publications5212022: 1 publication222023: 1 publication232024: 3 publications242025: 1 publication2526
Recent publications
Publishes in
  • International Journal of Sports Marketing and Sponsorship×4
  • Sport Business and Management An International Journal×4
  • Sustainability×3
  • Computers in Human Behavior×1
  • European Sport Management Quarterly×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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