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Wookjae Heo

Business, Management and Accounting · Purdue University West Lafayette

OpenAlex ORCID
Mid career · publishing since 2013
Financial Literacy, Pension, Retirement AnalysisInsurance and Financial Risk ManagementPsychological Well-being and Life SatisfactionFinancial Markets and Investment StrategiesHousing Market and Economics

Publications

107

Citations

1,226

Est. group size

—

Recurring co-author estimate

Active years

14

Publishing since 2013

Research summary
AI-generated

Wookjae Heo studies personal finance and consumer well-being, focusing on topics such as financial risk tolerance, financial stress, and life satisfaction. Much of the recent work applies data science and artificial intelligence methods—like machine learning, natural language processing, and text analysis of online reviews—to questions in personal finance, insurance, hospitality, and consumer behavior. The research also touches on ethical issues in financial services, such as AI's role in decision-making and fraud.

Financial risk tolerance and well-beingAI and machine learning applications in financeConsumer behavior and online reviewsEthics in financial services and AIFinancial stress and life satisfaction

Publication output has fluctuated over the past decade, dipping notably in 2023 before rising again, with a recent uptick suggesting steady-to-growing activity in the last two years.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026

Publication cadence
Publications per year over the last 10 years — averaging 8.2/year recently
2017: 9 publications172018: 7 publications182019: 16 publications16192020: 10 publications202021: 11 publications212022: 7 publications222023: 3 publications232024: 10 publications242025: 7 publications252026: 14 publications26
Recent publications
Publishes in
  • Open PRAIRIE (South Dakota State University)×10
  • Journal of Financial Therapy×5
  • Journal of Financial Counseling and Planning×5
  • Mathematics×4
  • Journal of Behavioral and Experimental Finance×3
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By research-topic overlap
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  • Meta Brown

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This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 20, 2026.

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