Suneal Bedi
Decision Sciences · Indiana University
Publications
19
Citations
65
Est. group size
—
Recurring co-author estimate
Active years
11
Publishing since 2016
Suneal Bedi studies the intersection of business, law, and ethics, with particular attention to litigation finance (the practice of third parties funding lawsuits), intellectual property such as trademarks and patents, and ethical questions in marketing. The work combines legal analysis with empirical measurement, for example developing objective ways to measure trademark fame or estimate legal damages. Research often addresses how businesses and legal systems handle ethical trade-offs and financial arrangements.
Publication activity peaked around 2019-2021 and has been at a lower, steadier pace of roughly one to two per year since, including forthcoming 2026 work.
Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026
- Private Equity in College Sports
SSRN Electronic Journal · 2026
- Measuring the Value of Litigation Finance
SSRN Electronic Journal · 2026
- The Business Ethics of Litigation Finance
SSRN Electronic Journal · 2024
- Litigation Finance in the Market Square: A Non-Market Strategy Approach
SSRN Electronic Journal · 2024
- The Myth of the Chilling Effect
SSRN Electronic Journal · 2021
- Brand as Promise
SSRN Electronic Journal · 2021
- The Shadows of Litigation Finance
Vanderbilt law review · 2021
- Brand as Promise
Journal of Business Ethics · 2021
- The Shadows of Litigation Finance
SSRN Electronic Journal · 2020
- Towards an Objective Measure of Trademark Fame
SSRN Electronic Journal · 2020
- The Corporate Pro Se Litigant
SSRN Electronic Journal · 2020
- Measuring Trademark Dilution by Tarnishment
IUScholarWorks Open (Indiana University) · 2019
- Marketing’s Ethical Blind Spot: Catering to Consumer Preferences
SSRN Electronic Journal · 2019
- Essays In Marketing, Law, And Ethics
ScholarlyCommons (University of Pennsylvania) · 2019
- Errors in Estimating Patent and Class Action Damages
SSRN Electronic Journal · 2019
- SSRN Electronic Journal×13
- Journal of Business Ethics×1
- IUScholarWorks Open (Indiana University)×1
- ScholarlyCommons (University of Pennsylvania)×1
- ACR North American Advances×1
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 11, 2026.
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