Sarang Sunder

Business, Management and Accounting · Indiana University

Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation Consumer Retail Behavior Studies Healthcare Policy and Management

Publications

Citations

721

Est. group size

—

Recurring co-author estimate

Active years

Publishing since 2011

Publication cadence

Publications per year over the last 10 years — averaging 1.8/year recently

Recent publications

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry
Production and Operations Management · 2026
Hidden Costs and Benefits of Online Travel Agencies: How Booking Channel Shapes Customer Lifetime Value
eCommons (Cornell University) · 2026
Macroenvironment and Marketing
2026
In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings
Journal of Consumer Research · 2025
Patients, Payors, and Procedures: Implications of Process Friction in Healthcare Delivery
SSRN Electronic Journal · 2025
Patients, Payors, and Procedures: Implications of Process Friction in Healthcare Delivery
SSRN Electronic Journal · 2024
Hospital Portfolio Strategy and Patient Choice
Journal of Marketing · 2023
Hospital Portfolio Strategy and Patient Choice
SSRN Electronic Journal · 2023
Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
Journal of Marketing · 2022
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
International Journal of Research in Marketing · 2021
The Impact of Third-Party Customer Acquisition Channels on Customer Relationships: Online Travel Agents (OTAs) in the Hotel Industry
2021
Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending
Marketing Science · 2020
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
Journal of Marketing · 2019
EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS
Global Fashion Management Conference · 2018
Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior
Journal of Marketing Research · 2016

Publishes in

Journal of Marketing×3
SSRN Electronic Journal×3
Journal of Marketing Research×2
International Journal of Research in Marketing×1
Marketing Science×1

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 9, 2026.

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