Richard E. Petty
Social Sciences · The Ohio State University
Publications
690
Citations
105,011
Est. group size
~2
Recurring co-author estimate
Active years
51
Publishing since 1976
Richard E. Petty studies how people form and change attitudes (evaluations of people, products, or ideas) and how persuasion works, including how factors like personal certainty, mental effort ('elaboration'), and metacognition (thinking about one's own thoughts) shape whether attitudes are strong and resistant to change. His recent work applies these ideas to practical issues such as correcting misinformation, personalized persuasion strategies, consumer behavior, and racial attitudes. This research is largely theoretical and experimental, aimed at understanding the psychological mechanisms underlying belief and behavior change.
Publication output has been fairly steady over the last decade, with a peak around 2018-2020, some decline through 2022-2024, and a partial rebound in 2025.
Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026
- On the relationship between indirect measures of Black versus White racial attitudes and discriminatory outcomes: An adversarial collaboration using a sample of White Americans.
Journal of Personality and Social Psychology · 2026
- Willingness to defend science violently: Extremity moderates the effect of attitude certainty.
Psychology of Violence · 2026
- From advertisements to word of mouth: understanding the Elaboration Likelihood Model in consumer-directed persuasion
Edward Elgar Publishing eBooks · 2026
- Attitude strength and consumer behavior
Edward Elgar Publishing eBooks · 2026
- The Handbook of Personalized Persuasion
2025
- Using two-sided messages to combat misinformation: An overview
Behavioral Science & Policy · 2025
- Using two-sided messages to facilitate misinformation correction for strongly held beliefs
Journal of Experimental Social Psychology · 2025
- Attitudes guiding social behavior as a function of perceived knowledge: The moderating role of epistemic vs. hedonic mindsets
Journal of Experimental Social Psychology · 2025
- Personalized Matching in the Misinformation Domain
2025
- An Introduction to Personalized Persuasion
2025
- Mechanisms of Personalized Persuasion
2025
- Elaboration moderates reliance on metacognitive assessments: The case of attitude certainty
British Journal of Social Psychology · 2025
- Multiple Effects of Discarding Thoughts through Invalidation
2025
- Confidence vs. Doubt
2025
- On the evolution of psychological theory: Advancing from empirical effects to single‐process explanations to multi‐process models
Consumer Psychology Review · 2025
- Journal of Experimental Social Psychology×18
- Personality and Social Psychology Bulletin×11
- Journal of Personality and Social Psychology×7
- European Journal of Social Psychology×6
- British Journal of Social Psychology×4
- Duane T. Wegener
Social Sciences · The Ohio State University
- Christopher Jones
Social Sciences · The Ohio State University
- Russell H. Fázio
Social Sciences · The Ohio State University
- Laura Wallace
Social Sciences · The Ohio State University
- Margo J. Monteith
Social Sciences · Purdue University West Lafayette
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 19, 2026.
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