LabCompass

Kevin K. Byon

Social Sciences · Indiana University

OpenAlex ORCID
Sports, Gender, and SocietyConsumer Behavior in Brand Consumption and IdentificationSport and Mega-Event ImpactsCustomer Service Quality and LoyaltyDigital Marketing and Social Media

Publications

145

Citations

2,493

Est. group size

—

Recurring co-author estimate

Active years

19

Publishing since 2008

Research summary
AI-generated

Kevin K. Byon studies the business and consumer side of sports, examining what motivates people to attend games, buy tickets, follow teams, and engage with newer areas like esports and online sports betting. His work applies survey-based and statistical methods to understand fan behavior, marketing, service quality, and well-being in sport settings. He also writes on research methods such as structural equation modeling and scale development.

Sport consumer behavior and fan motivationSports marketing and brandingEsports and online sports bettingService quality and loyalty in fitness/sportResearch methods (survey design and statistical modeling)

Publication activity has been steady over the last decade, peaking around 2020 and averaging about seven papers per year in the most recent five years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 7.0/year recently
2017: 6 publications172018: 10 publications182019: 8 publications192020: 22 publications22202021: 15 publications212022: 10 publications222023: 8 publications232024: 11 publications242025: 5 publications252026: 1 publication26
Recent publications
Publishes in
  • International Journal of Sports Marketing and Sponsorship×15
  • Sustainability×9
  • Sport Marketing Quarterly×8
  • Sport Business and Management An International Journal×6
  • Journal of Global Sport Management×6

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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