Greg Fisher
Business, Management and Accounting · Indiana University
Publications
143
Citations
6,034
Est. group size
—
Recurring co-author estimate
Active years
59
Publishing since 1967
Greg Fisher studies entrepreneurship, with a focus on how new ventures communicate, tell stories, and frame their ideas to attract audiences, investors, and customers. His work examines topics such as generating hype before a product launch, recovering after product failures, and structured principles for building startups (including approaches like the 'lean startup' method of experimenting quickly). He publishes both academic articles and book chapters aimed at explaining entrepreneurial practice.
Publication activity has been variable, with notable peaks in 2020 and 2024 and an average of roughly ten publications per year over the last five years.
Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026
- The Art of Lean Startup: A Conversation About Experimental Strategy and Cultural Entrepreneurship
Academy of Management Proceedings · 2025
- Trends and Tensions in Entrepreneurial Communication Research
Academy of Management Proceedings · 2025
- Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing
2025
- The Iteration Principle
2024
- The Hustle Principle
2024
- The Story Principle
2024
- The Trajectory Principle
2024
- The Affordable Loss Principle
2024
- The Problem Principle
2024
- The Double-Edged Sword of Exemplar Similarity
Organization Science · 2024
- When Failure Is Not Fatal: Examining Venture Resource Acquisition Following Product Development Failure
Entrepreneurship Theory and Practice · 2024
- Celebrating the work and the spirit of Tim Baldwin (Part II)
Business Horizons · 2024
- Framing and Deception: Implications for Entrepreneurship and Innovation
Academy of Management Proceedings · 2024
- Storytelling in Entrepreneurship: Looking Beyond Performance Outcomes
Academy of Management Proceedings · 2024
- Puffing Up a Prelaunch Project: Hype Generation via Entrepreneurial Framing
Academy of Management Proceedings · 2024
- Business Horizons×16
- Academy of Management Proceedings×16
- Journal of Business Venturing×7
- Academy of Management Review×7
- Entrepreneurship Theory and Practice×5
This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.
Last updated Jul 11, 2026.
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