LabCompass

Publications

143

Citations

6,034

Est. group size

Recurring co-author estimate

Active years

59

Publishing since 1967

Research summary
AI-generated

Greg Fisher studies entrepreneurship, with a focus on how new ventures communicate, tell stories, and frame their ideas to attract audiences, investors, and customers. His work examines topics such as generating hype before a product launch, recovering after product failures, and structured principles for building startups (including approaches like the 'lean startup' method of experimenting quickly). He publishes both academic articles and book chapters aimed at explaining entrepreneurial practice.

Entrepreneurial communication and storytellingStartup framing and hype generationNew venture resource acquisition and failure recoveryLean startup and experimental strategyInnovation and organizational studies

Publication activity has been variable, with notable peaks in 2020 and 2024 and an average of roughly ten publications per year over the last five years.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 9.8/year recently
2017: 6 publications172018: 5 publications182019: 5 publications192020: 33 publications33202021: 15 publications212022: 11 publications222023: 8 publications232024: 26 publications242025: 4 publications2526
Publishes in
  • Business Horizons×16
  • Academy of Management Proceedings×16
  • Journal of Business Venturing×7
  • Academy of Management Review×7
  • Entrepreneurship Theory and Practice×5

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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