Elizabeth E. Riggs

Elizabeth E. Riggs studies how people process and respond to media messages, focusing on how factors like language difficulty (jargon), framing, race-related cues, and code-mixing affect understanding, attitudes, and decision-making. Much of this work uses methods like eye-tracking to see how easily readers or viewers process information, applying these insights to topics such as vaccination communication, political messaging, and cross-cultural storytelling.

Publication output was sparse in the mid-2010s to early 2020s but has become more frequent and steady from 2022 onward, with an increase in the most recent years.

Generated by claude-sonnet-5 from public bibliographic data · Jul 20, 2026