LabCompass

Antonio S. Williams

Social Sciences · Indiana University

OpenAlex ORCID
Sports, Gender, and SocietyConsumer Behavior in Brand Consumption and IdentificationSport and Mega-Event ImpactsCustomer Service Quality and LoyaltyDigital Games and Media

Publications

76

Citations

622

Est. group size

—

Recurring co-author estimate

Active years

24

Publishing since 2003

Research summary
AI-generated

Antonio S. Williams studies sport marketing, with a focus on how consumers perceive and respond to athlete and team brands, sponsorships, and product collaborations. His work examines topics such as brand loyalty, purchase intentions, logo and color design in jersey sponsorship, and athlete branding. A separate strand of his work addresses public-health equity issues, including COVID-19 vaccination among incarcerated populations.

Sport marketing and consumer behaviorAthlete and team brandingSponsorship and brand-color congruityDiversity, equity, and inclusion in sportHealth equity in incarcerated populations

Publication activity grew over the decade, peaking around 2023-2024, with only a few entries recorded for the most recent years (2025-2026), likely reflecting incomplete indexing.

Generated by claude-opus-4-8 from public bibliographic data · Jul 11, 2026

Publication cadence
Publications per year over the last 10 years — averaging 5.0/year recently
2017: 3 publications172018: 3 publications182019: 2 publications192020: 6 publications202021: 9 publications212022: 3 publications222023: 11 publications11232024: 9 publications242025: 1 publication252026: 1 publication26
Recent publications
Publishes in
  • Edward Elgar Publishing eBooks×9
  • Sport Marketing Quarterly×7
  • International Journal of Sports Marketing and Sponsorship×4
  • Sport Business and Management An International Journal×4
  • International Journal of Sport Communication×4

This profile was generated automatically from public scholarly data (OpenAlex). Group size and activity levels are estimates derived from co-authorship patterns.

Last updated Jul 11, 2026.

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